Katie Tomasello

Product designer who turns complex workflows into simple tools.

Recently led design for internal tools and customer self-service at Bridgecrest, the servicer for Carvana and DriveTime.

See case studies ↓

Work

The plan confirmation screen from the redesigned agent workflow, with a required checklist of points to review with the customer.
  • Internal tools
  • Workflow design
  • Fintech

Charge-off payment plans

Simplifying payment plans for agents and customers

Calls cut from 30+ min to about 5 Read case study →
A repayment email with a photo of friends at sunset next to the discounted offer screen from the self-service flow.
  • Self-service
  • A/B testing
  • Lifecycle email

Repaying after repossession

Helping customers understand and resolve what they still owe

2× plan sign-ups Read case study →
The research tool's idea bank dashboard, with saved ideas and filters blurred.
  • Built in code
  • Data
  • AI

Research agent & tool for content

Turning content guesswork into tested theories

10K+ videos tracked Read case study →
Chat assistant screens on floating phones, with text blurred.
  • Conversation design
  • AI
  • Research

AI customer service assistant

Giving a collections chatbot a voice customers trust

Voice tested with 7 agents Read case study →
An illustrative component sheet with buttons, status tags, steps, inputs, and colors.
  • Design systems
  • Research ops

Design system & research templates

Giving the team shared building blocks instead of blank pages

Delivery cut from weeks to days Read case study →

Other work

Client websites, side projects, graphic design, and anything else I made because I can't help myself.

Homepage of brettlatos.com, a dark purple-accented mortgage broker site.
  • Client website
  • Designed & built

Brett Latos, mortgage broker

A bold, modern site for a broker who helps borrowers other lenders pass on. Visit ↗
Homepage of borregolendinggroup.com, a mortgage brokerage site with a family in a yard.
  • Client website
  • Designed & built

Borrego Lending Group

A site for a Nevada and California brokerage, built so borrowers find their program fast. Visit ↗
Cover for an accessibility color palette project: color swatches next to line charts in the palette.
  • Accessibility
  • Data viz

A colorblind-safe palette

A palette I made so charts at work were easy to read for colorblind viewers. See it ↗
Infographic poster: How permaculture can heal the Phoenix desert.
  • Graphic design

Arizona permaculture poster

An infographic poster on how permaculture can heal the desert. See it ↗

About

Katie smiling on a hike, standing in front of a waterfall.
A watercolor and ink painting of two koi, one yellow and one orange, swimming among lily pads.
One of my watercolors.

I'm a product designer with 3+ years of experience and a degree in Graphic Information Technology (UX) from Arizona State University. Before product design, I grew a YouTube channel to 12M+ views in its first year, which taught me how people decide what's worth their attention.

At Bridgecrest, I led UX for internal agent tools and customer self-service. On the side, I design and build my own tools in code with AI.

Outside of work, I paint with watercolors and oils and hike whenever I can (which can be tricky in Texas 🤠).